There are three different formats for the campaign which includes poster, magazine ad, and webbanner. The issue chosen was secondhand smoke.
Research
Secondhand Smoke & Your Children’s Health
Infants have a higher risk of SIDS if they are exposed to secondhand smoke. Children have a higher risk of serious health problems, or problems may become worse. Children who breathe secondhand smoke can have more:
- Ear infections
- Coughs and colds
- Respiratory problems such as bronchitis and pneumonia
- Tooth decay
- Coughs and colds
- Respiratory problems such as bronchitis and pneumonia
- Tooth decay
Most of the information is gathered from healthychildren.org
Target
1. Topic: Secondhand Smoke
2. Audience: Parents who smoke around their children
3. Call to Action: Stop smoking around children
Poster
Dimension: 10" x 16"
Grids and Hierarchy of Type are applied in order to construct this poster. The difference in colors show the significance of the message. More information is put on the poster than any other format.
Webbanner
Dimension: 857 x 300 px
The information on the webbanner is straightforward and direct to grab the audience's attention. Therefore, the audience will get the "call to action" and react faster once they understand how harmful secondhand smoking is.
The information on the webbanner is straightforward and direct to grab the audience's attention. Therefore, the audience will get the "call to action" and react faster once they understand how harmful secondhand smoking is.
Magazine Ad
Dimension: 8.5" x 11"
Since people usually just glance at the magazine ad without paying much attention, there is minimal explanation on the ad. The audience will catch the emphasis of the ad right away.
